In the operation of TMS, how to get the right quantitative evaluation results from the secondary module indicators is the key work. Usually, we get the indicator parameters by market research. However, for different marketing problems, we should use different investigation and evaluation measures. Therefore, the way to get the indicator module and parameters is shown in the following figure .
IMarketing indexes are the important elements in the system. While each of the modules in marketing mix has different function, its weight is also different . Thus, weight is the most important quantitative data in the system. Based on the practical business experience, we also set up our own weight system.