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 Profile of The Integrated Marketing Communication Group |
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Integrated Marketing Communication Group（IMC）presents our clients with Total Marketing Communication Solution of market analysis (positioning), marketing strategy, tactics and executive plans based on modern marketing concept and Chinese market situation. There are two divisions in the group: Integrated Marketing Communication and Brand Promotion. The group primary missions are to provide our clients with marketing and brand management solutions.
IMC carries on the consumer-oriented criteria and presents the marketing system to the clients. It helps clients to enhance their brand awareness, sales performance and competitive advantages, and realize brand value and customer relationship quickly by integrating marketing resources and exerting all kinds of "on-line" and "off-line" marketing tactics. |
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| Core Competitiveness |
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Award as one of "the most influential strategic planning agency" in 2005 |
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One of the domestic top 20 Marketing Consulting companies |
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We have teams lead by experts of Top 10 Planner of the time in China, Top 10 Brand Planning Expert of China and Top 10 Organizational
Planning Expert of China. |
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8-year's history, over 300 market research cases |
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Many branch research institutions in China and form a complete execution network |
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A professional team composed of 3 business directors, 15 project managers, and 20 project assistants. |
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Field of specialty: telecom operation, IT, food, medicine and health product, fast consumables, construction and real-estate, etc. |
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Specialty: Marketing Strategy, Marketing Modeling, Brand Planning, Integrated Marketing Communication, Media Communication, Public
Relation Event, Conference and exhibition, etc. |
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Characteristic Services: New Product Entry strategy, Old Product Enhancement strategy，Differentiated Marketing strategy, the strategy of
breaking through from inefficacious Ads，Marketing probing and "Red Sea" breakout strategy. |
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Provide marketing consulting and brand promotion services for clients from Fortune 500 around the world |
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Develop many marketing models and specific consulting products in house, and provide Integrated Marketing Communication service. |
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Supported by China Association for Science and Technology and many industrial experts |
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Maintain good cooperative relationship with 180 industrial associations, and have powerful social resources |
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| MISSION, VISION, AND STRATEGY |
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Mission
Taking on the perfect marketing solution
Vision
Creating the high-class brand of the marketing consulting industry in China.
Strategy
Becoming Strategic Partner and Creating Value
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