The index set of TMS is abbreviated to MOI (Marketing Oriented Index). MOI is founded from the integrated marketing theory, can measure companies' marketing results effectively. MOI is divided into three levels. Each level module is expanded from a higher level, and the higher level module is evaluated by the result of a lower level modules.
In MOI, the marketing elements are divided into 13 primary modules, 40 secondary modules and 156 tertiary modules.
In the actual application of TMS, the main job is to achieve the quantitative result of the secondary module index in a right way. Generally, the basic theories and methods of the market research will be adopted, though we may choose different methods when dealing with different problems. The index module and the way of relevant data collection are showed above.
Marketing indexes are important elements in the system. Each module index represents a different function in the overall marketing mix and has different weights. Thus, weight is the most important quantitative data in the system. With many years of experiences in the practical marketing, Up-Point Consulting has established its own weights system.