Headquartered in Beijing, Up-Point Consulting Company was founded in 1998. As a member of China Association for Science and Technology (CAST), Up-point is an eminent intelligence firm devoted to providing customers with Total Marketing Solution (TMS). After many years of persistent hard work and dedicated career pursue of all the associates, UP-Point is developing into a nation-scale group consulting company, one of the top 20 domestic consulting companies in China. In 2005, UP-Point was named "the most influential marketing planning agency" by the Chinese Strategic Planning Association (CSPA).

UP-Point is trying to implement the general structure of "market research service - strategic consulting service - integrated marketing communication - brand promotion service", to construct a "one-stop" marketing service system. At present, UP-Point consists of 4 groups, namely market research group, strategic consulting group, integrated marketing communication group, and brand promotion group, which have laid the structural foundation for the company's strategic planning.

Over the years, Up-Point has been trying to establish the image of a leading company providing TMS for enterprises and public organizations. It has been keeping on developing its own consulting products, and putting more scientific elements and more operability in TMS. By TMS system, UP-Point helps to create proudful marketing performance for many renowned domestic and international brands, organizations, and many developing enterprises. Among them there are Fortune Global 500 and China top 500 companies such as HP, SOLUTIA, SAMSUNG, SIEMENS, Taiwan Honhai, CNPC (China National Petroleum Corporation), China Mobile, China Telecom., Haier, Lenovo, Foxconn, etc. There are also government and non-official organizations such as BMSTC (Beijing Municipal Science & Technology Commission), ICA (International Copper Association), WSPEA (World Society for the Protection of Endangered Animals), ACWF (All-China's Women Federation), BJTRC (Beijing Transportation Research Center), and Beijing Research Institute of Telecommunication Technology.